Firstlook launches lead generation

November 2007

In an innovative partnership with Matchpoint, Firstlook is the first direct navigation company to integrate form-based lead generation into its domain portfolio. Due to the time and expense of building and maintaining the technology, direct navigation companies have traditionally shied away from offering lead generation on more than a handful of their domains.

Firstlook is now able to offer users the ability to find key service providers in the Matchpoint network within a matter of minutes. And because Matchpoint uses keywords to find providers, Firstlook can integrate lead generation onto all of its domains simply by changing the keyword.

For an example of some Firstlook domains that have integrated the Matchpoint experience, please visit AmericanBanking.com and BankOffer.com.